SEO or else Search Engine Optimization is pretty much self-explanatory. You use that, in order to rank higher in organic searches. With Google boasting the largest share of the pie, this is where most websites focus on. Sure, there is always the option of paid results. But they are not permanent and of course they cost a fortune. Instead, Search Engine Optimization is like building on solid ground. You prepare your website, in a way that is friendly to web searches. Who can beat this?
Here are some basic pieces of information SEO-wise. Read through the article carefully and then decide whether or not your site deserves such a treat!
First of all, SEO and web content are interconnected. There is a strong correlation between the two. Back in the day, keywords were spread around texts and it was fine. Nowadays, Google algorithms have made it difficult to rank high without quality content. So it is your duty to create high-quality, relevant and up-to-date content with proper keywords. This is your ticket to SEO mastery!
Linking is great! Both internal and external links add value to your website. They show that your content is worth sharing with the rest of the world. So find affiliate websites and start sharing your love! They will most likely return the favor. In addition, try to reach authoritative sites (think Wikipedia, for example). These sites will also up your game.
Optimization not only includes content. Besides the text, you need to concentrate on the pictures of your site. Title and Alt text, Caption and Description are all weapons in your arsenal. Use them wisely and increase the chances of your pics appearing at the top.
Headlines are important too in SEO. So be creative and choose intriguing headlines. They will not only improve your SEO ranking, but they will most probably attract more readers in the long run.
Localization is key, when it comes to Search Engine Optimization. Most of the times, this is where you should start. You need to appear in local listings and make your exact location known to the public, through social media and other stuff.
Finally, think like a human and act accordingly. Your website should be beautiful and functional. It should feature well-written content that is updated frequently and is relevant to keywords and topics. Pictures should be pristine and the pages ought to load quickly. These are all elements adding to optimal SEO!