Most people know that SEO stands for Search Engine Optimization. Besides the fancy name, however, there is a whole mechanism working towards lifting a website to the top search engine results organically. Organic means permanent, independent of advertisement and anything else paid-for. Both on-page and off-page SEO are essential, so that your site ranks higher in search engines like Google (Google leads the way with an outstanding 75% in the market).
SEO is not static and therefore requires ongoing efforts, frequent updates and spot-on adjustments. It involves the content, the website layout and the way each page is structured. From the humble meta tags to the mot sophisticated algorithms, SEO rocks!
Why settle for average scores, when you can optimize your site 100%?